Multiplatform Publisher Condé Nast Looks to Sell Three Major Magazines
Condé Nast is looking to sell three magazine titles from its arsenal, as the well-known multiplatform publisher attempts to avoid more financial loss Another major multiplatform publisher is in the...
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How to Create Multi-Platform Content Quickly and Cheaply
When we talk about multi-platform publishing, some publishers think we’re talking about the difference between laptops, desktops, and tablets. But those are simply the devices we deliver content...
View ArticleClik here to view.
Advertorial Design Best Practices for Publishing Websites
Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it’s all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer...
View ArticleSome Digital Publishers Growing as Others Experience Decline
Digital publishers shuttering Gothamist, DNAinfo; Condé Nast closes print side of Teen Vogue; BHG experiences new growth Movement can happen quickly for digital publishers, especially in a space where...
View ArticleClik here to view.
How to Determine Native Advertising Pricing
Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it’s all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer...
View ArticlePublishing Websites Make Changes on Audience and Content Needs
Publishing websites are looking at using curated reader feedback instead of allowing open comments; Wired focuses on long-form journalism behind its newly-launched paywall; Content tests inside...
View ArticleDigital Magazine Opportunities Expand for Lifestyle Brands
Apple has bought Texture, a digital magazine service, while also expanding its advertising offerings within Apple News articles through the use of Google’s DoubleClick for Publishers; Robb Report...
View Article3 Magazine Social Platforms We Love
How the top magazine publishers in social media are leveraging three major platforms for magazine social marketing According to the MPA’s Magazine Media Factbook, 91% of U.S. adults read magazine...
View ArticleMultiplatform Publisher Condé Nast Looks to Sell Three Major Magazines
Condé Nast is looking to sell three magazine titles from its arsenal, as the well-known multiplatform publisher attempts to avoid more financial loss Another major multiplatform publisher is in the...
View ArticleClik here to view.
How to Create Multi-Platform Content Quickly and Cheaply
When we talk about multi-platform publishing, some publishers think we’re talking about the difference between laptops, desktops, and tablets. But those are simply the devices we deliver content...
View ArticleClik here to view.
The Magazine Pricing Guidelines Making Publishers with All-Access Products...
Magazine pricing strategy has certainly evolved over the past decade. Back in 2013 we still believed that universal pricing was the best way to handle print, website, and tablet products. And at the...
View ArticleWhat is SMO? Develop Your Social Media Strategy in 8 Steps
What is SMO? Social Media Optimization (SMO) is the process of optimizing your content and your business for social media. Typically, Search Engine Optimization (SEO) comes first. This is the process...
View ArticleClik here to view.
Advertorial Design Best Practices for Publishing Websites
Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it’s all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer...
View ArticleSome Digital Publishers Growing as Others Experience Decline
Digital publishers shuttering Gothamist, DNAinfo; Condé Nast closes print side of Teen Vogue; BHG experiences new growth Movement can happen quickly for digital publishers, especially in a space where...
View ArticleClik here to view.
How to Determine Native Advertising Pricing
Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it’s all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer...
View ArticlePublishing Websites Make Changes on Audience and Content Needs
Publishing websites are looking at using curated reader feedback instead of allowing open comments; Wired focuses on long-form journalism behind its newly-launched paywall; Content tests inside...
View ArticleDigital Magazine Opportunities Expand for Lifestyle Brands
Apple has bought Texture, a digital magazine service, while also expanding its advertising offerings within Apple News articles through the use of Google’s DoubleClick for Publishers; Robb Report...
View Article3 Magazine Social Platforms We Love
How the top magazine publishers in social media are leveraging three major platforms for magazine social marketing According to the MPA’s Magazine Media Factbook, 91% of U.S. adults read magazine...
View ArticleMultiplatform Publisher Condé Nast Looks to Sell Three Major Magazines
Condé Nast is looking to sell three magazine titles from its arsenal, as the well-known multiplatform publisher attempts to avoid more financial loss Another major multiplatform publisher is in the...
View ArticleClik here to view.
How to Create Multi-Platform Content Quickly and Cheaply
When we talk about multi-platform publishing, some publishers think we’re talking about the difference between laptops, desktops, and tablets. But those are simply the devices we deliver content...
View Article