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The Magazine Pricing Guidelines Making Publishers with All-Access Products...
Magazine pricing strategy has certainly evolved over the past decade. Back in 2013 we still believed that universal pricing was the best way to handle print, website, and tablet products. And at the...
View ArticleWhat is SMO? Develop Your Social Media Strategy in 8 Steps
What is SMO? Social Media Optimization (SMO) is the process of optimizing your content and your business for social media. Typically, Search Engine Optimization (SEO) comes first. This is the process...
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Advertorial Design Best Practices for Publishing Websites
Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it’s all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer...
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